The Rise of Iced Tea in India: A summer trend

Although iced tea has been consumed for many years, its popularity in India has recently increased dramatically. Iced tea is the preferred beverage among contemporary Indians, particularly members of Gen Z, this summer.

Due to the growth of café culture and a growing desire for reviving, health-conscious beverages, what was formerly thought to be a Western trend has now become a popular choice.

Iced tea has made its way into homes, cafés, and even Instagram feeds thanks to its vivid flavours, health advantages and thirst-quenching appeal. At Karma Kettle, we're all about following the latest trends while also creating some original ones! You can beat the heat while sipping our carefully made iced tea mixes.

However, the concept of iced drinks is not new in our culture! From fresh lime water to the early arrival of lemon iced tea premixes, India has long embraced affordable and hydrating beverages.

People often confuse between cold brew and iced tea, but both are very different from each other. It is interesting to note that, with the rise of café culture and the subcultural interest in artisanal blends and brews, Iced Tea has started to symbolise a cultural shift in people’s evolving taste.

From traditional chai to instant iced tea mixes, we’ve got it all! Our iced teas are easy to prepare, making them a perfect companion for the Indian summer. Just steep, chill and enjoy!

Below, we have listed our top Iced Tea picks, which are easy to enjoy and perfect for a chill gathering with your friends and family:

Instant Peach Iced Tea

Our Instant Peach Iced Tea is the perfect combination of sweetness and a slight tartness, making it an ideal thirst quencher on hot days.